In order to stay ahead of the competition, every company needs to innovate and market their products and services. As they say, out of sight – out of mind. When you’re ready to start marketing your latest new product or service, you may be confused regarding what to do and where to start. One thing that most companies do know is how important it is to market to the mobile crowd. As mobile devices have already overtaken the desktop, it is critical to have your piece of that marketing pie.
One of the most profitable forms of marketing would be to create a landing page for your new product or service. Yet, the landing page needs to be compelling, visually appealing, and relevant to your target audience. Furthermore, you don’t want just any landing page. You want a stunning and professional page created by an expert mobile app development company which will impress your visitors for as long as you need it to do so. Keep reading to learn more.
Make sure your headline stands out
If you want to capture your intended audience right way, then it is vital to have the right headline. This is the first thing visitors see when they reach your mobile landing page. You want to gain their attention immediately since this will prevent them from bouncing to another website. This is how you can ensure business growth.
Your headline should offer a solution or solve a problem that your audience might need. Not to mention, it is essential to have a call to action (CTA) that stands out from the rest of the page. The purpose of your CTA is to set expectations for your target audience. And, you must make sure that you plan to deliver on your CTA.
Place a meaningful lead magnet
The point of your landing page is to capture leads and increase sales conversions. Customers will pay attention to your brand if you offer content that interests them. This can include guides, eBooks, and webinars too. It helps to ensure your content is original and smart.
So, what if you wanted to increase your email marketing list? Perhaps you might offer a relevant eBook in exchange for a name and associated email address, as well as consent to subscribe to your company’s emails.
As a result, it is important to consider what types of topics would prove helpful to your target audience. If you find something relevant to offer then it presents a win-win scenario.
Along with a visually attractive landing page, it helps to use testimonials. This gives your target audience the social proof they want to help them feel more comfortable trusting your brand. They want to know that like-minded peers have also had success with your product or service.
Now that you know what to do with your landing page, isn’t it time to get started?