We’ll go straight to the facts; one of the highest leverage activities for any business is to optimise your SEO. I mean, if you can get even just a single blog post ranked at the top of Google for a broad keyword, this could drive thousands of visitors to your site every month. And so it’s true; it’s only in understanding your power that you could use it.
Furthermore, research states that about 80% of a website’s traffic begins with a search query, and that’s how search engine optimisation (SEO) takes centre stage. A lot of research goes into this as Google’s algorithms are updated constantly:
Well, here are a few tricks:
1. Complete an SEO Audit on your website
Auditing your website helps you discover the reasons you’re not getting search traffic and sales. There are a lot of SEO companies who offer this service, yet you can save a lot of money by doing it yourself.
In simple terms, an SEO audit means you’re closely examining your overall site’s performance, and setting new goals based on what you find; then you should use those tactics to reach your goals. The process helps you increase your profits by making the best use of the existing content.
2. Understand Your Consumers’ Needs
Yes, it’s not a traditional SEO technique, but it’s most certainly an important aspect when it comes to communicating with your audience.
3. Create SEO optimised landing pages
This is the research that has been provided by a renowned SEO research firm; it states that 44% of clicks for B2B companies go do not go to a landing page. They instead go to the homepage, and yes, sure, the homepage is essential, yet the landing page is where you can initiate the most substantial relationship.
You see, generally, opening more landing pages creates, more gateways.
4. Write a roundup post
This is the “best” of somethings list. You interview a few people on a similar topic. It’s seen as a great way of getting different viewpoints into your article and learn new things, but it also helps grow your SEO rankings and traffic.
5. Access is Key, Have Crawlable URLs
Here is one of the quickest and easiest SEO techniques that you can use to achieve that is to have accessible and crawlable URLs. Tools like Screaming Frog will come in handy here.
6. Use Compelling Title Tags and Meta Descriptions
Known as one of the most critical SEO techniques for helping your website rank higher in SERPs. It makes your content and site more accessible and readable by search engines and web crawlers. Also, using the right title tags provides a good, coherent structure to your site content, making it more discoverable by search engines.
7. Leverage on Guest Posting
It’s simple, by posting on other sites, you employ a “push” method, and this takes your content to new and vast potential audiences.
8. Get Mobile-Friendly
Be where the people are.
Conclusion:
For world-class results, focus on high-leverage activities that deliver real long term results. Look out for our next insert on the topic.
